JACOBS
Portfolio
Promoting Children's Grief Center Vision Statement
Promoting the new board-approved vision statement for the Children's Grief Center.
Date
February, 2024
Brief
I was tasked with creating a visual that represented the center's new vision statement and promoting it on their social media pages.
What I Did
I selected a heartwarming photo of children alongside volunteer group facilitators to emphasize the sense of community and support that defines the center's grief groups. Rather than using a graphic, I wanted the image to resonate with viewers on a personal level, conveying the message that no one has to face grief alone. By focusing on the real connections made within these groups, the post creates an emotional appeal that encourages engagement and brings awareness to the vital work being done. This approach allowed me to not only highlight the importance of community but also showcase the volunteers who dedicate their time to making a difference.
Results
As a result of this social media post, engagement increased significantly, with a noticeable rise in likes, comments, and shares compared to previous content. The emotional resonance of the image and message helped foster a deeper connection with the audience, resulting in higher visibility for the grief group program. Additionally, the post contributed to an increase in inquiries about volunteer opportunities and participation in the grief support groups, highlighting the effectiveness of using authentic imagery and messaging to drive action.
Creating a LinkedIn Presence for the Children's Grief Center
I spearheaded the creation of a LinkedIn presence for the Children's Grief Center to expand its reach and connect with professionals, volunteers, and donors.
Date
February-April, 2024
Brief
I created a LinkedIn presence for the Children’s Grief Center to enhance its professional visibility and connect with key audiences, such as volunteers, donors, and community partners.
What I Did
By developing a consistent and authentic brand voice, I showcased the center’s mission and services, increasing visibility and engagement within the community. This initiative helped strengthen the organization's online presence and fostered new connections for future partnerships.
Results
The page attracted new followers from local organizations and professionals, resulting in a 25% increase in volunteer inquiries and heightened interest from potential donors. Additionally, the LinkedIn platform became a valuable tool for sharing success stories, upcoming events, and fostering long-term connections within the professional community.
SVSU Carmona College of Business Social Media
As apart of a social media marketing class, I worked with a group of classmates to take over the College of Business's social media presence and drive results.
Date
Fall 2023
Brief
This project focused on enhancing the social media presence of the Carmona College of Business at SVSU, aiming to increase awareness and engagement on Instagram and Facebook. The team analyzed competitors, tracked key metrics, and implemented strategies to organically grow followers and improve interactions.
What I Did
In the project, I played a crucial role in developing a comprehensive social media calendar to streamline our posting strategy for the Carmona College of Business. This calendar outlined key dates for content creation, including important events, promotional campaigns, and thematic posts, ensuring a consistent and timely online presence. By adhering to a structured posting schedule, we maintained regular engagement with our audience on Instagram and Facebook, allowing us to foster a sense of community and keep followers informed about CCB activities. This organized approach not only enhanced our ability to track progress and measure the effectiveness of our campaigns but also ensured that our content remained relevant and engaging, ultimately contributing to the project's overall success.
Results
The results of our social media marketing project for the Carmona College of Business were highly encouraging. We achieved a 4% increase in Instagram followers, adding 37 new followers while maintaining overall engagement levels. Our efforts also led to a 2% increase in likes on Facebook, along with a significant boost in impressions and reach. Notably, accounts reached skyrocketed by 1,871%, demonstrating the effectiveness of our content in reaching a broader audience. Furthermore, the number of engaged accounts surged, reflecting the growing interest and interaction with our posts. These metrics highlight the success of our strategies in enhancing CCB's online presence and fostering a vibrant community around the college.
Greater Michigan Oral Surgeons Testimonial Campaign
I collaborated with Nuvolum to create a testimonial social media campaign for Greater Michigan Oral Surgeons, highlighting patient success stories and positive experiences to build trust and showcase the high-quality care provided by the practice.
Date
2020-2021
Brief
I worked closely with Nuvolum, our parent marketing company, to design and implement a testimonial social media campaign for Greater Michigan Oral Surgeons. The campaign aimed to highlight patient success stories and personal experiences, showcasing the compassionate care and expertise of the practice.
What I Did
By featuring real patient testimonials in engaging posts across multiple platforms, we sought to build trust with potential patients and reinforce the practice's reputation for delivering exceptional oral surgery care. The campaign increased engagement, strengthened patient relationships, and boosted brand awareness within the local community.
Results
The testimonial social media campaign delivered strong results, significantly increasing engagement across all platforms. We saw a rise in patient inquiries and consultations, with several patients citing the testimonials as a key factor in their decision to choose Greater Michigan Oral Surgeons. The campaign also helped build a more personal connection with our audience, as positive feedback and shares from satisfied patients amplified the content's reach. Overall, the campaign strengthened brand credibility and reinforced our commitment to patient-centered care.